Charles Halton wrote a great article found at ChangeThis, where he outlines 18 characteristics that are essential for creating transformational experiences. Listed below are many, if not all his points with some added notes. I recommend downloading the PDF to print off and keep forever.
[I'll add points in the morning when not so sleepy...]
Never the Same
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key ideas:
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- conscious capitalism (1)
- creativity (1)
- delete (1)
- efficacy (1)
- equitable equilibrium (1)
- eye-tracking (1)
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- mystery (1)
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- optical illusion (1)
- politics (1)
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- shopper marketing (1)
- spoof ad (2)
- stewardship (1)
- story (1)
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- video game (1)
- voting (1)
- women (1)
2 comments:
Good one. The change this website is pretty cool.
If I remember correctly this article was good at giving a slightly structured approach to comming up with something different.
I applaud all that endevour to do this.
I meant ChangeThis.
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