Past the giggles (I mean surprise) of seeing a naked lady, this is a spectacular ad for visualizing the human truth of feeling exposed - uncomfortable as if naked - vulnerable throughout my day in clothes I don't like.
The mastery comes from empathizing with this plight, but instantly providing right solutions that meet her needs. Intimacy - understanding the minutiae of everyday life.
"This campaign is not about nudity - it's about feeling naked, which is very different. These days more than ever, what you wear is inextricably linked to who you are. Without the 'right' clothes we experience an identity crisis. So our tagline 'That's Why I Bluefly' is the perfect antidote for this condition." Bluefly President and CEO Melissa Payner tells Adrants.
Lovemark Review: Intimacy
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