Saatchi & Saatchi S is a new brother in the family along with Saatchi & Saatchi X, and curious how the two worlds will merge. I do believe there is an equitable equilibrium in the combination of Sustainabilty and Shopper Marketing, but also wonder about other emerging concepts around Conscious Capitalism.
I recently came across the site Story of Stuff which has some pretty honest (and accurate) depictions of our shopping lives. As Shopper Marketers, if we are being honest with ourselves, how do we come up with genuine solutions to the real problems mentioned below?
Check out teasers from Story of Stuff
TEASER #1
TEASER #2
TEASER #3
Is Sustainable Shopper Marketing an Oxymoron?
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